ESET Glossary – Table of Contents

Smishing

Smishing is a phishing attack that uses SMS (Short Message Service) text messages to deceive recipients into revealing personal information, downloading malware, or clicking on malicious links.

Attackers send fraudulent messages that appear to come from trusted sources such as banks, delivery services, or government agencies. These messages often contain urgent language to provoke immediate action, such as clicking a link or replying with sensitive data.

Common tactics

Urgency and fears—Messages may claim your account is locked, a package is undeliverable, or a payment is overdue.

Spoofed identities—Attackers may impersonate legitimate organizations or use familiar branding.

Malicious links—URLs may lead to fake websites that steal login credentials or install malware.

Data harvesting—Some smishing campaigns aim to collect personal data for identity theft or scams.

Why is it effective

Trust in SMS—People often trust text messages more than emails.

Mobile vulnerabilities—Mobile devices are more susceptible to quick, impulsive actions.

Limited visibility—Short messages and preview links make it harder to verify authenticity.

Protection

Never click links in unsolicited messages.

Verify the sender through official channels.

Use mobile security software with SMS filtering.

Report suspicious messages to your mobile carrier or relevant authorities.

Find out more about smishing.

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