Advertisements

Internet advertising is one of the most rapidly growing forms of advertising. Its main marketing advantages are minimal costs and high directness; what’s more, messages are delivered almost immediately. Many companies use email marketing tools to communicate with current and prospective customers effectively.

This type of advertising is legitimate as you may be interested in receiving commercial information about some products. However, many companies send unsolicited bulk commercial messages. In such cases, email advertising crosses the line and becomes spam.

The amount of unsolicited emails has become problematic and shows no signs of slowing. Authors of unsolicited email often attempt to disguise spam as legitimate messages.